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Writing to Improve Conversion Suggestions

1 Comment 07 February 2011

The quality of a website’s content is a critical component to its success. Writing to improve conversion is an excellent way to boost conversion rates and sales. Being intentional about content is a skill worth learning and using to your advantage.

When someone visits your website, you want their overall experience to be a good one. To help accomplish this, aim for content that flows well, avoiding awkward phrases or statements which might trip them up or turn them away. You’ll want to especially zero in on the tone of your content and how it’s structured. Writing to improve conversion involves embedding various keywords within your content as well. It increases your search engine results, helping more people find your website.

As you learn how best to present and structure your content, consider how the majority of your visitors will never actually read your content in-full. It’s just the typical way things go on the web. So when you focus on writing to improve conversion, structure your content like newspaper editors do. Feature a summary containing key points of interests and important conclusions right up front, and then go ahead and branch out from there.

If you’ve successfully captured their interest, they’ll probably simply skim the remainder of your content. Formatting suggestions for the majority of your content include: using ordinary language (instead of technical jargon), keeping sentences short, highlighting important words, bullet pointing, and limiting each paragraph to one main idea.

Next, listen to how your content sounds. When you’re writing to improve conversion, think about who your target audience is and use language that they will connect with. Limit promotional verbiage and strive to provide factual information in an objective and clear manner. Too much hype is liable to give them the wrong impression.

Finally, remember to sprinkle throughout your content the appropriate keywords. Purposely selecting and inserting a specific word or set of words relating to your website (which someone may type into a search box) is a common way to improve conversion. Keyword density, placement, and how well they’re embedded all influence search engine results.

Writing to improve conversion is one of the most effective ways to reach your target audience and boost sales. If you’re not feeling up to the challenge yourself or lack the time, consider enlisting the services of an online website conversion specialist. It’s a great way to make and to ensure that your website’s content is the best that it can possibly be in terms of both quality and effectiveness.

Writing to improve conversion is a great way to boost sales. When it comes to writing to improve conversion, there are many ways to make it happen.
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