Business

Why Facebook Marketing Confuses Some But Not Others

Comments Off on Why Facebook Marketing Confuses Some But Not Others 24 June 2011

All of the successful businesses who are currently leveraging Facebook marketing are testimonial to the power of that medium. Social media marketing really is still in its infancy, and you cannot afford to be left behind. However, it is not too hard to find a good many businesses who have heard of Facebook, but they have no clue about it. There’s much more to it than just creating a fan page and posting a few messages here and there. Facebook marketing can be subtle and outrageous, and we will say more about that in a minute.

Always remember that if you want the best results from your fan page efforts, you must converse with them so they know you are involved. Always answer your wall comments anytime one of your fans writes on it. Don’t you answer your business phone when somebody calls in to ask a question and leave a comment? So even though it is a different way to talk to people, it is the same thing as answering the phone. The normal things are just as important with this form of marketing such as sticking with it. There is the same give and take involved here as there is with email marketing.

The shiny object syndrome is alive and well and will be forever because that is the nature of us humans. There is a piece of software that basically sets up something so people must “like” your fan page before they can get their hands on the shiny object. How about if you find that little application that basically makes the person like you first before they can download the ebook or whatever you have for them. Naturally, what you decide to give them has to make them feel like they are going to die if they do not get it. Do you honestly think your freebie is good enough to command a price tag? You simply must make, or use PLR, something that has real value.

The one thing you really want to avoid is having too much that is glaringly different with your marketing.

To the extent you can do it, try to create your properties using the similar themes. This is how you can help people to be comfortable with you because all will be familiar with them.

The Facebook marketing suggestions we have just given you will allow you to be more successful in this exciting environment. It will take time to develop, but you can make this grow into something very worthwhile. It all begins with doing the right things so you can have something to build upon.

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