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When Companies Have Been Tracking You, Is Anyone Keeping Track of Them or What They Do

Comments Off on When Companies Have Been Tracking You, Is Anyone Keeping Track of Them or What They Do 31 October 2011

Weary of those annoying advertisings that just pop up on your screen? Do you wish for more freedom and privacy each time you surf the net? Do you want a better technique of opting out of electronic tracking? At last, privacy and safety on the web is now improved and simpler.

Better times for web users are gradually gaining higher ground. Subsequent to much debates and proposals, regulators are at the moment expecting some positive effects of their crusade. Google and Mozilla, two of the leading names on the Internet announced the availability of new computer software. Surfers would now have more freedom as their web browsers would use this. What is the most noteworthy characteristic of the software? It is its capability to permit people to permanently live out of the electronic tracking systems. A lot of advertisers used to track web activities. With correct profiling, they can assemble profiles and deliver tailored advertisements to target users.

Large internet advertisers and data trackers including Google and Yahoo initiated this move. They would now permit users to easily opt out of monitoring on their sites. It used to be that opting out was rather complicated and more demanding. Microsoft’s Internet Explorer would add a feature where users could intentionally stop monitoring efforts.

Because not all consumers are aware that they may well be tracked on the internet they have to be informed. This attribute is now incorporated in a lot of internet browsers. The option is given to the user whether or not he enables his actions to be tracked or not. But there is another point that must be given thought. It is the user-friendliness of this feature. A lot of surfers would not bother to use features that they find difficulty using. Two of the most significant criteria should be clarity and simplicity.

The Federal Trade Commission has recommended ways of opting out to internet companies. These ways are clear and easy. Surfers do not have to go through unnecessary steps. Luckily this was accepted, so internet businesses initiated improvements in their electronic privacy and safety terms.

On top of this, Congress should get in and close the loopholes. Online businesses have their particular goals while consumers have their own wishes also. Congress ought to at least have a hand in closing this breach. For one, it can compel all advertising and tracking businesses to offer consumers decent choice. Would they want to be followed on the internet and get tailored ads?

Prior to posting anything online, make sure you post using a Change IP proxy to change your IP address. It’s your Internet identity and you must protect yourself on the web.

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