Marketing

Website Or No Website…That’s The Question

Comments Off on Website Or No Website…That’s The Question 22 April 2011

Joining an affiliate marketing program is often quick and easy. For most affiliate programs signing up is also free. Despite these and other benefits being promised many people are still hesitant to get into affiliate marketing. One of the reasons people remain hesitant is the lack of a website to start marketing their affiliate products. This now leads us to the question of whether a website is required or necessary in affiliate marketing.

Many people say that one can do affiliate marketing even without a website to start with. Actually, one can really start promoting and marketing his affiliate products even without a website; and there exist a lot of ways on how this can be done. In fact, many affiliate marketing strategies that leads to success can exist without actually needing a website. Among these strategies are email marketing, offline promotions, writing e-books, writing ezines and engaging in online discussions like forums, chats, message boards and others.

Email marketing, or maintaining email lists, is actually the most popular affiliate marketing strategy that doesn’t require the affiliate to maintain a website. In this affiliate marketing strategy, what you basically do is maintain a list of the email ads of your prospective customers and provide them with articles that are relevant with the affiliate products and programs you are promoting. Articles that you provide your contacts with need not always be promotional, for many individuals find such types of email annoying. Rather, it would be better if you provide them with something informative and just add small text ads that link to your merchant’s site.

There are many ways to promote your affiliate products offline. Among these are such promotions as classified ads, brochures and flyers. Classified ads generally work better compared to the other two because classified ads in periodicals often get a wider audience.

If you have a knack in writing, writing an e-book can be the best way for you to promote your affiliate products in the absence of an actual website. Just like in emails and newsletters, your readers would better appreciate your e-book if it is not too promotional but rather informative. Be sure, however, to make the contents of your e-books relative to the actual affiliate products you are promoting. And just like in email marketing, you can just place text ads or banners somewhere near the end of your e-book that links to the merchant’s site.

Ezines are publications or articles that aim to inform individuals about a particular topic. If you don’t have a website you can use ezines to promote your affiliate products or to insert links to your merchant’s site. If you have a website, your ezine article may actually work well as content on your site. But even without a website, you can just submit your free ezine articles to various websites that hosts ezines.

With or without a website, you just can’t ignore online discussions because they are great venues for marketing your affiliate products. In chat rooms, forums, and on message and discussion boards you can, with topics related to your products, easily find people who may be interested in the products you are promoting.

With all these strategies it may appear that one really doesn’t need a website. While running an affiliate program without a website may be easy it is often difficult to become successful without one. While one can actually have enormous success in affiliate marketing without a website it is rare for a “newbie” to reach the same levels of success as experienced marketers without one.

Having a website is not a pre-requisite to entering into an affiliate program unless the program owner require you to have one. Regardless I would recommend that you get yourself a website. Having a website creates a lot of advantages in affiliate marketing. For one thing it provides you a place where you can creatively promote not only one of your affiliate products but all of your affiliate products. With a website you can advertise your affiliate products to a wider market. Having a website is not a requirement in affiliate marketing but the advantages that a website can provide are great. Having one often makes affiliate marketing a lot easier.

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