Marketing

Using Twitter to Appeal to Real Estate Leads

Comments Off on Using Twitter to Appeal to Real Estate Leads 20 February 2011

Earlier than I started taking part in with Twitter I had my doubts. I have had access to the twitter account that I used to encourage the RedX Actual Property Sales Lead technology system. Nonetheless till recently I hadn’t invested any time in utilizing it. Because of this, I am simply studying to implement the technology. Regardless of this truth, I now perceive the expertise and might appreciate how Brokers on-line ought to be utilizing this instrument to attract leads.

So how do you employ Twitter in a promotion campaign? Earlier than we begin that you must perceive that Twitter is just a single level of contact for your prospects and that numerous touches are usually desired to transform a lead into a client. Additionally, understand that Twitter etiquette is that when you follow an individual’s tweets, they might in flip monitor you.

With that background, what are the steps? The principal step is to connect your twitter account to any website the place you have an online presence. When you’ve got a web site, weblog or internet presence, add a “Observe me” or Twitter logo with a hyperlink to your twitter site.

To begin utilizing Twitter as a promotion useful resource, create an auto-responder on your twitter account in order that when anybody chooses to observe you, they’ll automatically receive a thanks with a call to action. I use TweetLater.Com for my auto responder and it really works quite well. The message ought to thank the person for following, and incorporate a name to action. Your could select to make your name to motion a suggestion for a complimentary report, information, or another offer that means that you can capture extra details about your target lead. For instance, my name to motion is “Thanks for the Comply with! Need a discount on listing leads from RedX? Go to me here for more info.”

The subsequent step is to start tweeting. You need to routinely tweet, but moreover bear in mind that there is a shortcut that you could be make the most of whenever you can’t send a twitter put up directly. In the event you management a weblog that you simply convey updated often, chances are you’ll put up the feed on to your twitter account utilizing TwitterFeed.

The subsequent step in your twitter promotion ought to be to draw and incorporate followers who stay near you. You can find followers who reside in your space just by doing a key phrase search on the twitter user directory Twellow. For instance, search the twellow list for lively tweeters that stay in your space and observe those who seem to be good prospects.

There are a selection of different methods you can incorporate twitter as a part of your promotion, together with mobile messaging and even film. We won’t get into these particulars here, but may tackle them later.

Randy also manages the REALTOR Leads viral marketing journal and has had many articles published in numerous real estate magazines.

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