Design, Theory

taking cues from google minimalism and lessons for ad designs

Comments Off on taking cues from google minimalism and lessons for ad designs 12 December 2009

Google cleans up their homepage with minimalist design

Google cleans up their homepage with minimalist design

the minimalist google homepage

Some might have noticed that Google recently decided to bring back its minimalist design to its homepage. (For those who haven’t visited the Google homepage; the homepage is sparse, with only the Google logo and search functions, until you scroll your mouse pointer onto the homepage.) As time passes, most software tends to experience ‘feature bloat‘ that clog up the user interface and lower the user experience. Although I’m still on the fence about fading links, it is nice to see Google going back to the basics and minimizing their interface to improve usability. (Maybe getting rid of some of the lesser-used links may help, or if Google gave the user options to remove links that one doesn’t need)

Embracing minimalistic design

Embracing minimalistic design

Taking Cues From Minimalist Design

Many designers today have great skill and knowledge of design and with the aid of digital manipulation, reality and dreams are blurred, taking the visual landscape farther than ever before. However, with technology, comes the opinion of more, more, more. Adding more detail, adding more color, leads to ‘design bloat,’ similar to the situation software programmers face. This may not be such a problem in certain fields of graphic design, but when you’re designing an advertisement, you need the message to come across. A cluttered ad may work in certain situations, but in most cases, drowning out the message of the ad with clutter only confuses the reader, lowering its effectiveness.

Less is more – Ludwig Mies van der Rohe

If you haven’t experimented with minimalist ad design, try it out. Does your copy have several paragraphs of small difficult to read text? Can the copy be cut down to only a few sentences? Does your design include elements that are just ‘decoration’ and add nothing to your message? Can you go about removing or adding something in its place that enhances your message instead? This may be counter to what copywriters of the past have encouraged us to do, but as we become more accustomed to immediate gratification and lower attention spans, the quicker we are able to get our message across, the more likely we are able to grab the reader’s attention.Following the philosophy of Ludwig Mies van der Rohe, Less may indeed be more.

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