Tag archive for "search engine optimization"

Business

What The Heck Is Search Engine Optimization(SEO)?

Comments Off on What The Heck Is Search Engine Optimization(SEO)? 16 July 2011

There can come an occasion in every webmasters life where they ponder, what on earth is search engine optimization?

I will explain what Website seo means to your rank, to search engines and what to do about this! In common terms, SEO is scored on how plainly the search engines see your website. It won’t see graphics, it does not see colours, all it can discover is text, alt tags for images, tables and links.

So when you design your web site for the individuals, thats beneficial to them, but if you can’t get any customers to your site because the search engine hasn’t ranked you sufficient then your out of luck. Did you know that 67% of users will not see your web site unless its on the first page of whatever search engines you use?

If that isn’t awful enough. You have to make sure that your title, meta description, meta keywords and page content are all focused if you want a terrific SEO rating. Google as one of the main search engines looks with regard to your google page rank. Google page rank is How well your page is ranked amongst other websites utilizing google’s link analysis algorithm. Noone except for the folks at google understand exactly how the algorithm formula runs.

What most of us do know: PageRank or PR is a value from 0 to 10. 0 being at the smallest end of link popularity, and 10 being in the leading few websites in the universe. This value is very vital when figuring out how much a internet site is worth and where your page will sit with regard to SEO.

SEO is in addition centered on your Alexa rank. Alexa rank is based on how many people go to each website. The approach they track each website is by having a alexa toolbar that you may install on virtually any web browser. Each time you visit a internet site you will see the alexa rank via the toolbar and alexa accumulates up all the facts and comes up with the rank.

Its all in the backlinks. Backlinks function to a large portion of your search engine optimization score. The extra one-way links to your webpage the better. Then again quanitity is not anywhere near as critical as quality.

In summary. Make certain you have as many quality high page rank one way links going to your web page as practical. Elevate your Alexa rank by way of adding the toolbar and so when you look at your website they track it. Discover the best keywords to work with for your web site and make sure to add it to your images alt text. Most of all. Learn about all you can and under no circumstances stop exploring!

Find out more on SEO!

Advertising

10 Costly Search Engine Mistakes to Avoid

Comments Off on 10 Costly Search Engine Mistakes to Avoid 10 June 2011

If you’ve got a website then you already know the importance of visitors. Traffic is to Web marketing as location would be to real estate. It’s the only factor that truly matters. Should you cannot generate targeted visitors to your site, you’ll not make any sales. Generally the owner or designer of the website is the person designated to drive visitors to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it is going to price you. Making use of the search engines to generate targeted (interested inside your product) traffic is the least costly technique recognized.

Regrettably, numerous website owners do not comprehend the importance of search engine visibility, which leads to traffic. They location more significance on producing a “pretty” web site. Not that this is poor, but it is truly secondary to search engine placement. Hopefully, the following list of typical mistakes, made by many website owners, will assist you generate much more targeted traffic to your web site…after all, is not that what you want.

1. Not making use of keywords effectively.

This is most likely one of the most critical area of website design. Select the best keywords and potential clients will discover your web site. Use the wrong ones and your web site will see little, if any, traffic.

2. Repeating the exact same keywords.

Whenever you use the exact same keywords over and over once more (known as keyword stacking) the search engines may downgrade (or skip) the page or site.

three. Robbing pages from other websites.

How several times have you heard or read that “this is the web and it is ok” to steal icons and text from websites to make use of on your site. Don’t do it. Its one factor to understand from other people who have been there and yet another to outright copy their work. The search engines are very smart and generally detect page duplication. They might even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.

Several unethical website owners attempt to gain search engine visibility by making use of keywords that have nothing at all to do with their site. They place unrelated keywords in a page (like “sex”, the name of a recognized celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. Nevertheless, since the keyword is common, they believe this will boost their visibility. This technique is regarded as spam by the search engines and may possibly trigger the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your site by utilizing the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.

You might be inclined to believe that in the event you cannot see it, it does not hurt. Wrong…. Don’t try to hide your keywords or keyword phrases by making them invisible. For instance, some unethical designers my set the keywords to the same color as the background of the internet page; thereby, making it invisible.

7. Relying on tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.

Several individuals assume that each search engine plays by the exact same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to understand what each main search engine demands for high visibility.

9. Making use of totally free internet hosting.

Don’t use free of charge web hosting if you are truly serious about increasing website traffic via search engine visibility. Many times the search engines will remove content from these totally free hosts.

10. Forgetting to check for missing internet page elements.

Make sure to check each page in your web site for completeness, like missing links, graphics, etc. There are sites on the web that will do this for totally free.

This is just a few of the methods and techniques that you ought to steer clear of. Don’t give in to the temptation that these methods will work for you. They’ll do a lot more harm than good for your web site.

Not only will you spend weeks of wasted effort, you may have your website banned from the search engines forever. Invest a little time to understand the correct techniques for growing search engine visibility and your net visitors will increase.

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Advertising

Confirmed Solutions to Succeed With Ezine Advertising

Comments Off on Confirmed Solutions to Succeed With Ezine Advertising 23 May 2011

Ezine advertising has been around forever, together with the world wide web, but it works quite well and really quickly, as well. Imagine reaching out to a crowd of a large number of men and women in your niche using a click of a button, and not obtaining to pay per efficiency. There are numerous items which might be various with this method, and they’re rather attractive to us. You are able to quickly get commence today and see traffic within the next 24 hrs. Selecting the most effective ezine for the niche and efforts is paramount to your accomplishment, but we can support you on the market. The methods below can increase your Web exposure whether or not you are trying to promote a single write-up optimized for “hooked on phonics online” or perhaps a high-traffic blog geared toward those serious about “Paintballing”.

Do Your Homework: If you don’t want to be ripped off by an ezine publisher then you should do your homework before going for an ezine when it comes to advertising. With so many ezines in every niche, you have to be discerning and take a little time to look into each one that you’re considering. You wouldn’t want to advertise with an ezine whose content isn’t top notch, so you should start off by subscribing to it and looking over what they offer. Additionally, if the ezine is a good place to advertise, you may be able to find some reviews or feedback by people who have been successful with them. You should also see how long the ezine has been around and if the subscriber number they claim actually matches up. By being better informed, you’ll have a much better chance of advertising with a high quality publication rather than one that will only make a dent in your wallet.

Contact the ezine and see how quickly they can fulfill your order, or run your ad, and then take note of how busy they are. But you do realize that you cannot really tell much about anything else about this situation. Don’t let the waiting period deter you from taking action because it’s actually a good thing.

No matter what you do, you have to always know the truth in terms of effectiveness. Putting a quality tracking software into place is absolutely essential to any ad campaign you ever run. You have to be sure of the number of clicks your URL receives and also how your ad fairs against the other ezines you’re advertising in, so an ad tracker is a must.

So what are you waiting for? Go ahead and start using what you learned here to get the most out of your ezine advertising.

Additional Items By This Author – free internet marketing tips. Read these pages for more information about this writer’s other web sites.

SEO

Blogging For Profit – Is It Truly Doable?

Comments Off on Blogging For Profit – Is It Truly Doable? 19 May 2011

The internet, and in particular online marketing, is a medium that develops very quickly and it is challengine to think about a world without blogs and social networking. Yet, a number of these innovations are fairly new. As an example, WordPress was only released in 2003 but now it has millions of users globally. In its infancy, blogging was regarded actually as a kind of online diary and few would have seen how it could develop into such a widely used tool for business on the Web. In this article, we are going to discuss self-hosted WordPress blogs and how you can profit from them.

Deciding the theme and lucrativeness of your niche is the basic step once you resolve to start your own blog. If you are are looking to have this blog site make the majority of your earnings, this is exceedingly important. In and of itself, you are looking to be viewed as an authority in your chosen niche. If you have a passion for a specific theme or highly knowledgeable about it, you may see that this option is appealing to you. A lot of web marketers promote their own company with their blogs.

Your site will become identified as a go-to resource if you provide valuable content. Once you are getting a regular flow of return visitors, you have a great chance to turn this into profits with your own recommendations or products. It is important to get the balance the right way. By offering quality free content, your readers are going to be more likely to trust you when it comes to paying for something you recommend.

As WordPress has evolved in terms of ease of use and how their sites really appear, many have realized the potential to utilize this to rapidly set up mini web sites to target specific niches. So, if we think you have conducted some keyword research, which presents there is a market you could quickly compete in, you can buy an exact term domain and use WordPress for your site. Called a mini web site, you will simply need to make some posts to start ranking well in the search engines.

There are many ways to profit from your blog once you know how you wish to promote it. You can register for affiliate programs, create your own products or place Google AdSense program on your blog site. It may be that you combine all of these. Remember that because these are self-hosted WordPress web sites, you can see them as assets in your online portfolio. Frequently called virtual real estate, these sites can bring profits if you opt to sell them on an auction site such as Flippa.

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