Marketing Ideas for Law Firm in Malaysia

Comments Off on Marketing Ideas for Law Firm in Malaysia 01 November 2011

Practicing law as an individual normally serves few customers. A law firm offers more advantage by giving the business a means of serving many customers ranging from individuals to corporate entities. While the idea of reaching out to customers may sound simple, it has a driving component which is basically effective marketing. The Malaysian market environment supports many individual lawyers and law firms. This group works within a framework of government regulations and a very competitive field of legal practitioners. Any firm that hopes to succeed in Malaysia therefore has a fundamental task of marketing its services to the public and particularly to an audience whose requirements best match the pool of expertise within the firm. This implies that the law firm must stand out by mentioning the most characteristic aspects of the services it is offering, its level of expertise, availability for cases, competitive prices and how uniquely its professionals address these factors.

Bearing in mind the number of practitioners joining Malaysia’s legal market and the existing pool of lawyers and law firms, an upcoming law firm can only thrive by getting referrals and repeat customers. This is only practical where previous customers were satisfied with the services that they were offered and are readily willing to recommend the firm to others and remain loyal to it as well. Although his strategy works at the initial stages of business, a law firm must go an extra mile and spend resources in marketing it services.

Marketing legal services in Malaysia comes with challenges such as high costs, counteracting the effects of high competition from new entrants and existing firms, and a small firm size. The management of a law firm must therefore come up with a good marketing mix and strategy in order to support business growth. This is achievable using the most common and simple tools and techniques such as advertisement, promotions, internet marketing, social networks and mass media.

Due to the large number of competitors in the Malaysian Legal industry, small and medium sized law firms often find it difficult to penetrate the market. As already mentioned, this is partly due to the high marketing cost, which most firms may not meet easily. However, it is still very possible to attract and retain many customers through a good customer care service and choosing the least costly marketing mix. It is possible to reach out to many customers by sending out a message that is catchy.

The importance of marketing to Malaysian law firms cannot be understated. In such a competitive environment, marketing enables a law firm to capture and retain loyal customers who can make further contributions to its growth through a series of referrals. Even a firm that seems to have captured many customers must continue marketing in order to retain and attract new ones.

The internet offers a big opportunity for Malaysian law firms to market their services worldwide. The online platform is very convenient and has a potential of reaching out to very many good clients. A proper web site marketing strategy is necessary to drives traffic to the law firm. The content should engage the visitor and pre-sell the law firm’s services in advance. Integrating various marketing strategies in the law firm’s plan is sure way of fanning growth.

Learn the secret of Malaysia law firm marketing and get the most out of your law firm’s presence. The chinese version article about Malaysia chinese law firm also available on the website.

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