Marketing

Is It Necessary To Change The Business Logo?

Comments Off on Is It Necessary To Change The Business Logo? 10 January 2011

Modifying a product logo design is a decision that requires careful consideration. Such designs after all function as not just an embellishment on the product packaging. They are also responsible in representing what the product is intended for. Thus, business logos help articulate what the product brand is all about even without saying a single word.

Modifying the logo design however is inevitable. In fact there are various businesses that have had changed their logos not only once or twice, but thrice. The reasons behind such changes are diverse. Business acquisition is a common situation that may demand certain modifications on the existing logo design

In this instance, the nature of change is evolutionary since expansion means growth. To make it simple, designers have to put it this way: the design needs to be changed the way an old friend aims for a fresh and exciting look. This clearly suggests that changing the logo design is necessary.

Reasons Behind The Changes In Logo Design

Business growth though is not always the reason why companies change their logo designs. Sometimes companies grow not in terms of economic stability but in their terms of perspectives and insights.

This therefore calls for necessary modifications in the company mission and vision. This also demands for realignment of the overall values and practices. Clear and specific business objectives are crucial in brand positioning. In this case, change pertains to product repositioning.

This type of change speaks of redirection of company goals. Designing a new identity is the best thing to do for companies who are reintroducing themselves to a marketplace. It is however important to incorporate the existing positive business equity to establish connection with previous customers at once.

No matter how diverse the reasons businesses have for changing their logo designs, all these boil down to one thing. That is, companies have to focus on the identity they are projecting to people. Companies that are keen on this aspect learn the secret of effectively presenting their company personality to all key stakeholders.

Creating a corporate identity? Learn how an effective corporate branding affect the sales of your business.. Free reprint available from: Is It Necessary To Change The Business Logo?.

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