Marketing

Internet Marketing Otherwise Known As Digital Marketing

Comments Off on Internet Marketing Otherwise Known As Digital Marketing 03 July 2011

Internet marketing, also called digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Internet marketing is recognized as broad in scope because it not only means marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising, and sales.

Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, and Web 2.0 strategies. In 2008, The New York Times, making use of comScore, published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites besides the hits from advertisements served from advertising networks, the authors found that the opportunity of collecting data was up to 2,500 times per user per month.

Internet marketing is the marketing of products and services using the internet as its medium. Lower costs of dissemination of information and a global audience are its main advantages. Internet marketing also encompasses digital customer data management and electronic customer relationship management (ECRM), which are trusted in businesses today.

The significance of Internet marketing strategies has increased with the growth and need for the Internet. Most established companies are vying online space today and aim to adopt web marketing strategies to increase traffic to their company’s homepage. Internet marketing helps add potential customers and the number of quality leads to your website as well. In fact, most organizations can adopt Internet marketing and advertising techniques to generate better business.

Internet marketing tools can be used to find the hotspot of your website – the place that gets the most traffic. These tools can also help ensure a top ranking for your site or software programs to repair broken links.

One other way to boost your revenue via Internet marketing is to use keyword suggestion tools. Keyword research is a very important aspect of an Internet marketing campaign. If a site is not targeting the right keywords, it’s quite likely it is losing potential customers. Low rankings, as a result of bad keywords, could translate to low earnings as well. A more rewarding approach is to discover what the popular keywords related to your product or service and analyze the search volumes for them. Many keyword research tools can be found online.

If you’re a small business owner looking to get a BIG presence online then you’ve found the right place here at Atlanta Internet Marketing or Atlanta Online Marketing. Thank you for coming to our page.. Unique version for reprint here: Internet Marketing Otherwise Known As Digital Marketing.

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