How To Create Attractive Sign Banners

Comments Off on How To Create Attractive Sign Banners 22 December 2010

Vinyl sign banners have become a common sight on shop fronts and other business premises. Most have been designed specifically to catch the eye of passers-by. They are an effective and economical advertising tool for any company offering services or goods. If you are considering ordering a banner or two for your own firm, before doing so it may be useful to take in the following tips, advice, and suggestions.

At the outset, it would be important to think carefully about the best way to incorporate your business’ logo or trademark into the design. It is useful to enhance the message with eye catching graphics and strong colors. Try to select colors that contrast well and in the best possible way, for example light text would stand out well on a dark background, or dark text on a light background.

It is useful to have a fixed idea as to why the banner should be used. If you have a new service or product, or a special sale, it is vital that potential customers are made aware of the fact. Put down your thoughts on paper as this should allow for the design to be clear. Being able to explain your requirements to the printing company is vital.

The message that is composed should be easy to understand, do not get carried away with flamboyant language. There are three essential components that would make up the design. These are your company trademark, the actual text, and contact information such as a phone number or website URL. Keep the text brief, preferably no more than a dozen words.

Before sending off your design to be printed, make sure you ask a friend or colleague for their opinions. Unfortunately, it is not unheard of for orders to be placed that have incorrect spelling. Never rush into deciding on the final design.

The size of the banner is also an important factor. Keep in mind that the larger the banner, the more costly it will be to print. It should be of a size that can be read from a distance, yet remaining attractive when seen up close. Banners are not so expensive, choose the right size and do not be overly concerned about the outlay.

Seasonal banners are a useful method of bringing in new business. Maybe you are planning to have a sale during a certain holiday season, passers-by can be informed of the new deals through the information contained in the banner. Sale banners are a popular design.

You should not leave the banner hanging for a prolonged period of time. By doing so it is likely to take on a weathered appearance that may end up having a detrimental impact on trade. Also, the longer the banner is left up, the more accustomed to it passers-by would become. Rotate or change the banners on a regular basis for the best impact.

Always ensure that the information is specific, general text may only cause confusion. If you have any doubts as to the design that should be used, consult a printing company for assistance and advice.

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