How Small Business Marketing Advice Helped Create A Winning Marketing Strategy

Comments Off on How Small Business Marketing Advice Helped Create A Winning Marketing Strategy 01 August 2011

Lately a potential customer approached me looking for a marketing specialist to help him with taking his new software product to market.

Where did I start? With the strategy. Not with methods, business models or any of that. Not with web design or traffic or content. The outcome of what will go on is reliant on sound small business marketing advice.

Now let me be clear the company’s particular model won’t be that actionable to you, but how we arrived at the technique should be. The small business marketing advice I gave my client involves leverage, exclusivity, scarcity and the power of groups.

Before suggesting something, I needed to do a little research first. Kicking off with keyword research we learned that 1 or 2 companies offer something similar, but, rather than doing any search engine optimization these organizations were fixed on promoting their brand.

It’s been effective because they each get large amounts of traffic but little to none of it really is coming from long-tail keyword optimisation. No content marketing either. Branding. The most pricey way to promote any business is by branding the name of the company.

Once we accepted that virtually nobody in the target market was using web search to find products like this it became simpler to determine how to reach them.

So our campaign starts with collaboration in the groups where the crowd already is. To enter talks about what they are already talking about. To tie something they already need, to the advantages our product provides.

Then we are looking to build relationship with the most influential members of the market and ask them to judge it and (if they’re benefiting) recommend it to their inner networks. We are also working to establish relations with the most influential blog authors in the space, for similar reasons.

And all of this is replicable with your service or product too. Word of mouth marketing is so powerful and its easy to comprehend and use.

Social media marketing offers us all a platform that makes it easy to build direct contact with thought leaders. Enroll similar minded people in your vision, ask for their aid and watch what ends up happening!

Scott A Dennison provides regular doses of small business marketing advice via the Florida Inbound Marketing blog. Check out his posts which are published numerous times per week.

categories: Small business marketing advice,small business marketing services,Marketing Strategy,Social Media Marketing

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