Get Long Term Results by Applying Off Page SEO

Comments Off on Get Long Term Results by Applying Off Page SEO 14 April 2011

Search engine optimization has to be done both on page and off page, the latter referring to factors that are done outside your actual site. For many new Internet marketers, this term may seem to be confusing, but in actuality, it’s not. We’ll now take a look at some principles of off page SEO that will make it easier to get your site ranked highly by the search engines.

Examine the structure and lay out of your website. Does your site directory have a proper tree structure? Google loves websites that have a logical structure that is designed conventionally. Many people miss this important factor when creating their site but it shouldn’t be ignored. Your website has to be organized in a logical manner so that the search engine spiders have no problem crawling through your site and finding the content. So before your site goes live, make sure you’re familiar with this structure.

When optimizing your site, don’t try to fool the search engines by cloaking your pages or setting up gateway pages that show the search engines something different from what actual visitors see. People who use these type of black hat tricks may succeed for a short time, but they eventually get caught and then their sites are often removed from the listings completely, so you’re better off playing by the rules. If you go about it the right way, you can obtain a ranking in the search engines that will last, and that’s more valuable than a brief boost that can be taken away at any time. Also, make sure you go through the Google Terms of Service or TOS in detail so that you’re able to avoid any mistakes while working on the off-page optimization of your site. There are a number of things that you’ll learn when you go through their terms, which will evidently help you stay away from any gray areas that can get you penalized. Besides that, knowing what Google wants and satisfying these will help you achieve stable rankings within a given period of time, and it will let you apply SEO effectively.

It’s additionally a wise idea to inquire about links from authority websites as they share such a wonderful connection with the search engines. Make sure that the authority site you get a hold of your backlink form is applicable to your niche, and ranks suitably with the search engines. For example, if you get a backlink from (which is an authority) site, it will be much better than getting a backlink from other smaller sites.

Your off page SEO skills will improve as you put the above strategies into practice. Remember that you have to put in regular effort to see lasting results with SEO, so take it step by step and your efforts will be rewarded.

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