Marketing

Efficient Persuasion Techniques Through Subliminal Messages

Comments Off on Efficient Persuasion Techniques Through Subliminal Messages 03 March 2011

It really isn’t difficult to influence the minds of others. Once you know how the human mind works and once you know how to put that information to use, you can easily influence the minds of others. Of the many persuasion techniques available out there, a lot of people do not know how these can influence the way others think or act.

Subliminal messaging is a widespread technique employed in persuasion. It is commonly used by marketers. Since this is really a well-proven method for getting things across to people, it is widely employed by many industries.

Subliminal messages get their vigor from going straight for the subconscious. They can work either as visual or as audio media. Advertisers apply them in both these areas, visual and auditory. The more regularly a product is advertised on television, the more it tends to outsell other brand names of a similar nature.

Mass appeal is a well-known commodity in both television and movies. Much of the impact in these industries owes itself to subliminal messages. Critics have also surfaced pertaining to images embedded in certain ads.

Scientific experiments have been conducted by neuroscientists specializing in cognitive psychology, and these studies show that there is a connect between certain topics and reactions to them. They have also shown that if a subliminal message is of a sexual nature that gets to the subconscious mind, the conscious mind will act upon that message. And this is one motivation why certain advertisers use such messages.

But arguments against the use of subliminal messages also proliferate. There have been experiments conducted to either prove or disprove their usefulness. There have been some difficult issues along the way, but in the end consensus has been reached about the fact that the conscious mind and the subconscious mind do not differ in their basic workings.

So the idea that alongside conscious information gathering there is an subconscious counterpart to this is now an established scientific fact. Even laymen accept this idea by now. So there is no question about the fact that what comes into the subconscious mind will end up influencing its conscious counterpart and have an impact on how people think and feel and act.

In any case, the utilization of subliminal messages has been widely accepted. Whether this is good or bad really hangs on one thing, the intentions of the user. If you make use of this ploy with honorable intentions in mind, there is nothing negative about itsinfluence on other people.

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