Design, Font, Prepress Fundamentals, Printing

14 Typography Terms You Should Know

Comments Off on 14 Typography Terms You Should Know 05 July 2010

typography is seen anywhere

typography is seen anywhere

In the world of mass produced designs, typography is usually considered later in the design stage because uninformed customers prefer designs that pack a punch visually rather than convey the true message of their business. But as more and more information is conveyed in print, we have a need to understand typography whether or not we are in charge of the design. The more you know, the more detail you will be able to discuss with your designer/printer, helping relationships and providing higher quality work.

Roman: This form is used most commonly. It is basically the regular form of the typeface.

Italic: When the italic form is applied to the font, the font usually slants to the right. Usually used in quotes.

Bold: Bold is pretty self explanatory. It is a thicker, heavier form of the font. Great for emphasis on words or sentences.

Light: The opposite of bold, when the light font is applied, each character becomes thinner. Although on most word processing programs include the ability to bold, italicize and underline text, but light is usually used for graphic art applications. Continue Reading

Design, Prepress Fundamentals, Printing

Prepress Fundamentals | Image Resolution

3 Comments 05 December 2009

Have you ever printed out an image, only to find out that the print was very blurry?

The most common reason images come out blurry when printed is because the image resolution is set too low. This is true even when the monitor shows a perfectly sharp image. Image resolution is usually described in ‘DPI’ (Dots Per Inch) or ‘PPI’ (Pixels Per Inch).  This literally means the number of dots that are printed per 1″ of paper.

Why does something that looks sharp on your monitor come out blurry on paper?

This is because a typical computer monitor only has the capability to display resolution of 72 DPI and does not have the capability to show the high DPI needed for print work. Most printing is done at 300 DPI although depending on what you are printing, higher DPI may be required and in most cases, higher DPI will result in a sharper image.

How can I check if my image is the correct resolution?

Continue Reading

Design, Prepress Fundamentals, Printing

Prepress Fundamentals – Bleed

Comments Off on Prepress Fundamentals – Bleed 30 May 2009

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What is bleed?

Bleed is a term used in printing that you’ll hear a lot.  Bleed is the portion of your work that extends to the end, and cut to size, and usually only required when you have an image that goes all the way to the end.  For example, if you have an 8.5” x 11” magazine cover design and have some of the image elements that extend beyond the cover, the image is trimmed to 8.5” x 11” size.

Bleed is the space between the cut/trim line and beyond

Bleed is the space between the cut/trim line and beyond

The portion beyond the trim/cut line is called the bleed, which enables the image to fully extend to the edges.  Because printing presses are not 100% accurate in their printing and trimming, printers require the addition of bleed.  Many printers will require at least a 0.125” (9px) bleed on each side to compensate for the printing press ‘play.’  (Most online printers in my experience have required 0.125” bleed on each side).  Printers may also add an extra ‘safety’ line, which all text and images that are critical to the print must fall inside.  This line can be thought of as a ‘just-in-case’ line when the printing press and trimming are slightly more off than optimum specifications. Continue Reading

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