Business, Business Ideas, Marketing, Offline Marketing, Referrals

5 Ways to Improve Your Referral Stream

1 Comment 11 July 2010

There are 3 main ways to grow your business. 1) Increase the number of new customers, 2) Increase the amount a customer spends each time they purchase from you and 3) Increase the number of repeat customers.

Most businesses focus on number one, increasing the number of new customers the business get. If it’s a website, a business can increase the number of visitors to the website. If your store or business is not primarily based on the Internet, you’ll want to increase the number of customers that come to your store, or increase then number of people that call your business with inquiries.

There are many ways to increase the number of new customers, such as advertising your business using brochures, direct mail campaigns, magazine advertisements, post cards or other special promotions. These are all great methods of growing your business, but there is also another great way to increase the number of new customers to your business. By incorporating your current customers and having more referrals, you’ll be able to have many more higher quality customers to your doorstep. In the following tips, I’ll share some great ideas to increase referrals:

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