Business, Business Ideas, Marketing, Offline Marketing, Referrals

5 Ways to Improve Your Referral Stream

1 Comment 11 July 2010

There are 3 main ways to grow your business. 1) Increase the number of new customers, 2) Increase the amount a customer spends each time they purchase from you and 3) Increase the number of repeat customers.

Most businesses focus on number one, increasing the number of new customers the business get. If it’s a website, a business can increase the number of visitors to the website. If your store or business is not primarily based on the Internet, you’ll want to increase the number of customers that come to your store, or increase then number of people that call your business with inquiries.

There are many ways to increase the number of new customers, such as advertising your business using brochures, direct mail campaigns, magazine advertisements, post cards or other special promotions. These are all great methods of growing your business, but there is also another great way to increase the number of new customers to your business. By incorporating your current customers and having more referrals, you’ll be able to have many more higher quality customers to your doorstep. In the following tips, I’ll share some great ideas to increase referrals:

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Business, Business Ideas, Design, Marketing, Offline Marketing, Theory, Trade shows

Improve your ROI at Trade Shows with a Great Banner

Comments Off on Improve your ROI at Trade Shows with a Great Banner 28 June 2010

Vinyl Banners Work Best for Trade Shows

Vinyl Banners Work Best for Trade Shows

You’ve been looking for trade shows to present your product or service for months and finally secured a great spot where people will stop by and listen to your presentation. Trade shows are a great way to meet prospects and talk to them on an one-on-one basis.  A lot of great business connections are made at trade shows, and as long as you choose the right show to go to, you’ll have a good chance of getting the ROI you need.

I’ve been to great trade shows that attract a massive number of prospects to the show, but the booths are poorly designed and their message is cluttered and unintelligible. Fortunately for booths that have a clear and easy to understand message, these booths stand out from the rest and tend to get the majority of the leads compared to poorly designed booths with poor messages.

In this post, I will cover one aspect of attracting customers using banners for your trade show booth. Here are a few steps you want to take to make a great impression and attract more leads to your booth: Continue Reading

Advertising, Brochure Design, Copywriting, Marketing, Offline Marketing, Theory

5 Tips to Keep in Mind When You Create Brochures

1 Comment 24 June 2010

A cluttered brochure design distracts the reader from the message

A cluttered brochure design distracts the reader from the message

Although the word ‘brochure’ is tossed around quite a bit, brochures can go a long way in branding, educating and marketing your intended prospects. Depending on your goal for the brochure, the strategies used should be different, but no matter what you want to convey with your brochure, you’ll need to catch the attention of the reader in order for the brochure to be effective.

Here’s a few quick tips to get you started on your brochure design.
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Business, Business Ideas, Marketing, Offline Marketing, Printing

Giving a calendar as a gift goes a long way in both business and family

Comments Off on Giving a calendar as a gift goes a long way in both business and family 23 June 2010

Calendars make a great gift

Calendars make a great gift

It’s never too early to begin your calendar design and printing for the coming year. Calendars make a great gift for people you do business with, along with family members. After being in the marketing department of a medium sized business, I always looked forward to a fresh new calendars at the end of the year.

From the point of the receiver, calendars are a very useful gift in planning and increasing productivity. Although one might think that since everyone gives out calendars at the end of the year, that their calendar will probably end up in the trash, but this isn’t the case if you create calendars that offer great value to the user. (I’ll be covering ideas and tips for creating great calendars in a later post)

Today, I’ll be highlighting some benefits of online printers when it comes to calendar printing.

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