Advertising, Brochure Design, Copywriting, Marketing, Printing, Theory

Print Advertising is Alive and Well

Comments Off on Print Advertising is Alive and Well 27 June 2010

With the advent of the Internet and online advertising, I’m constantly hearing things such as ‘print is dead’ or ‘online advertising allows for more metrics.’

Although these claims might be convincing depending on the situation and the goal of the marketing campaign, print is still a valid and extremely powerful tool that we can use to spread brand awareness and market your particular products. As marketers in the past calculated ROI with promotional codes and a phone numbers on their print advertisements, we can still do the same to calculate the response rate. Furthermore, we can create special webpages for visitors of print advertising to visit and learn about your product or service.

Although we may see a day where all forms of books, magazines and newspapers are delivered digitally, whether it be though a computer, hand held device or displays that mimic today’s good old paper, a physical book, magazine or flyer still offers more tactile feedback than just staring at a monitor. We need to also consider the market we’re after. Are you after the techie market? If so, digital marketing methods could probably grab more attention. But on the other hand, it can be opposite because of newer generation Internet users may have developed a mental screen for digital advertising. If you’re after a market that has limited access or dislikes computing, print advertising may offer much higher ROI than that of digital delivery.

Until monitor technology and other forms of displays and paper alternatives see a significant improvement, you can bet that print advertising will prove to be effective.

Advertising, Brochure Design, Copywriting, Marketing, Offline Marketing, Theory

5 Tips to Keep in Mind When You Create Brochures

1 Comment 24 June 2010

A cluttered brochure design distracts the reader from the message

A cluttered brochure design distracts the reader from the message

Although the word ‘brochure’ is tossed around quite a bit, brochures can go a long way in branding, educating and marketing your intended prospects. Depending on your goal for the brochure, the strategies used should be different, but no matter what you want to convey with your brochure, you’ll need to catch the attention of the reader in order for the brochure to be effective.

Here’s a few quick tips to get you started on your brochure design.
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Advertising, Copywriting, Marketing

They Laughed When I Sat Down At the Piano, But When I Started to Play!~

1 Comment 20 June 2010

They Laughed When I Sat Down At the Piano

They Laughed When I Sat Down At the Piano

They Laughed When I Sat Down At the Piano, But When I Started to Play!~

We can learn a lot from John Caples, a legendary copy writer. Back in his day, he created copy for the US School of Music with much success. His headline caught the attention of many customers, including media which took his headlines to mold it for their use.

What caught the readers attention was the headline that left the reader in an air of questions. “The person who sat down at the piano probably didn’t know how to play the piano, what happened next?” “What happened after the person started playing?”

Not just questions, as the copy goes on, the reader is pulled into the story, perfectly targeted toward people who would love to be in the shoes of the pianist. For anyone who has ever wanted to play an instrument, this copy will resonate with them and get the reader to put themselves into the shoes of the pianist. And for a brief moment, one can be transformed and dream as if they were the ones able to play a beautiful piano sonata in front of their friends who initially discounted your abilities.

I will be continuing the analysis of this copy in future posts, but I will be posting the full copy of this ad below:

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