Article Marketing Strategy – Select Only The best Directories And Ezines

Comments Off on Article Marketing Strategy – Select Only The best Directories And Ezines 19 October 2011

Writing and marketing articles on-line is most likely the most effective, most cost-effective way to publicize your web site, and market your products and services online. The Web is really a printing press with an insatiable appetite for articles written by specialists. You will find literally millions of web sites and ezines that are begging for good articles. They want individuals to submit good articles to them. They even search sites on the web for permission to make use of articles.

So, how do you know which websites to select?

Through my years of expertise, and numerous conversations using the leading Web Marketers, to be able to have the greatest impact, you need to use a 3-tiered write-up marketing method targeting:

1. The main write-up directories like,, and 2. Smaller niche directory sites which are related to your content material 3. Niche ezine and web site publishers who require and want quality related content which will add worth to their web site or e-mail newsletter audience

My consulting clients ask me many times, ” What’s the very best way to find ezines and web sites that are probably the most read so my article gets the most exposure?” That should not be the first question you ask yourself. Yes, you do want to find web sites which are highly visited and ezines which are probably the most read – but more importantly, you want to focus on finding websites and ezine publishers within your specific niche which have powerful emotional connections to their audience. Most likely, you’re currently visiting their web sites or subscribing to their ezines. If you don’t know that has a great ezine associated to your industry niche, there are lots of ezine directories like online that may show you.

Some other strategies consist of:

– Take a look at competitors – where are there articles being published?

– Execute a Search. Just key in your industry or article topic then the words article submission. That’s how I helped our client’s book jump to the #2 spot on the NY Times Greatest Sellers List. I typed into Google, “health write-up submissions”, “medical article submissions”, and “thyroid dysfunctions write-up submissions” and discovered (among many other websites) the contact information for an editor – one of the top 50 sites on the net today. After receiving the submission, the editor blasted an e-mail book promotion to her entire list, giving Mark Hyman MD 1500 additional opt-in subscribers and much higher sales in just one day.

– Think about which organizations, your audience may belong to. If you’re a sales lead expert, like our client, Mac McIntosh, then the chances of your audience owned by an organization such as the American Marketing Association are very, high. With more than 200,000 registered users and more than 2 million visits every year from a wide range of influential decision makers, Mac McIntosh’s soon to be published write-up on the American Marketing Association’s website will provide him with an excellent opportunity to connect using the advertising community.

– And, don’t forget to check websites for magazines within your niche. More and more publications, are looking for fresh, new content for their web site, to drive traffic up to be able to sell more print magazines in the long run. This constant updating of articles found only on the website and not in their print publications means more opportunities for writers and specialists. An article written by you published on websites like Entrepreneur Magazine and Mothering Magazine will give your company the vast amount of exposure and credibility it needs.

Follow these strategies and you will have a sound write-up marketing campaign.

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