5 Effective Brochure Marketing Tips

Comments Off on 5 Effective Brochure Marketing Tips 02 March 2011

Whether you are a marketing executive of a corporation or a small business owner, you need to learn how to do proper brochure marketing. This is because brochures still remain to be one of the most effective, and also cheaper, marketing tools any business should have.

But what really makes a brochure such an important part of a marketer’s arsenal? For starters, it is a great way to establish the credibility of your company. Because just about anyone can have a pile of business cards printed, as they are really cheap and does not require much effort. Compare that to a brochure, especially one that was made by a brochure printing Melbourne service.

Second is because your customers can read your brochures at their convenience; whenever and wherever they want. When you hand it to them, they do not feel obliged to read it immediately. They can take it home or in their office and just read it there. This has one great advantage. Because when they are finally reading it, they are at their most comfortable and undisturbed situation, allowing them to absorb what the brochure is trying to tell them.

Listed below are 5 of the most effective brochure marketing tips that you should give a try.

1. First things first, know what your customers want from your company.

Your brochure should provide the answers to the common questions that a customer would normally ask about your products or services. Because that is what your marketing literature is meant to provide: information. If you can, include all the information your customers would need in that brochures so that they would easily make a decision whether to purchase your product or to visit your shop. In short, try your best to think like your customer.

2. Make an effective use of your headlines and subheadings.

This is one of the best brochure design ideas that you can put into use. A lot of times, your customers would only skim through your brochure, scanning it and picking up the information that they think they only need to know. They seldom read everything. There is where headlines and subheadings become very useful. Just make sure they are informative and already tells a great deal about your business.

3. Your cover should immediately grab attention.

One mistake that most marketers commit is that they only include the logo of their business on the cover, and nothing else. This is not a good move, unless your logo is popular or your company is very popular. The cover is the first connection that your brochure will have with your customers. If they find it uninteresting, they would think that the inside pages would also be not worth their time. So create an interesting cover all the time to attract people to open it and read more.

4. Write in simple sentences.

Avoid using any jargon and as much as possible, always get straight to the point. Your customers would not appreciate any circumlocution and with all probability, your brochure would be quickly found in the trash bin if you do such a thing.

5. Aim for your brochure to be a keeper.

Your brochure can also be considered a success if it is being passed around. It only means that it is interesting enough that people are recommending it to just about anyone they know. This is one of the goals of brochure marketing, and if you analyze it further, it results to a cost-efficient marketing campaign. That is of course if it is done correctly.

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