Advertising

3 Simple Classified Ad Creation Tricks to Promote Extra Products

Comments Off on 3 Simple Classified Ad Creation Tricks to Promote Extra Products 13 February 2011

Stick to the fundamentals and you can write ads that sell more products. You can learn to do very basic copywriting and write effective ads; it’s a skill that’s important in advertising. It all comes down to the basic copywriting skills when crafting your ads. Classified ads can be very lucrative but you need to be able to create them correctly. This article will help you write effective classified ads.

Your ad must be compelling and make viewers take action. Bring in an urgency factor into your ad so that your prospects know that it is a limited opportunity which isn’t going to last forever. You have to bring in the scarcity factor and invoke the emotion of fear in your prospects. You only have a small amount of space and a few seconds to get your ad to do its job. Ads that stand out from others are the ones that people read; others get ignored. To incorporate scarcity into your process you can give a discount that ends at a certain day. It’s totally up to you how you bring in this factor; think out of the box and you’ll get better ideas. With ads it all comes down to the right offer being matched with an effective ad.

Curiosity is a universal trait that gets humans to follow through and take action. When I say create curiosity, I don’t mean leaving everything to their imagination because they need to know what your product is and what it solves but you can position the ad in a way that seems like you have new or cutting-edge techniques. Remember, when people need a solution to a problem they are going to search for the one that they think works so if you boldly state that your product provides the best solution then you will arouse curiosity from your bold claims alone.

Honesty is very important in business and will take you a lot farther than any short-term gains you may get from being unethical. Your ads shouldn’t come off as being scammy because they will only scare potential customers away. Don’t place any details in your ad that does not properly represent your offer. In this business, dishonesty will kill your business because eventually people will catch on to it and quickly lose respect for you; basically, the short gains aren’t worth it.

In closing, it should now be apparent just how important classified advertising is to all internet marketing efforts. Since ads are free, it equates to free traffic, which not only comes your way but also wants to buy what you’re offering.

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