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10 Costly Search Engine Mistakes to Avoid

Comments Off on 10 Costly Search Engine Mistakes to Avoid 10 June 2011

If you’ve got a website then you already know the importance of visitors. Traffic is to Web marketing as location would be to real estate. It’s the only factor that truly matters. Should you cannot generate targeted visitors to your site, you’ll not make any sales. Generally the owner or designer of the website is the person designated to drive visitors to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it is going to price you. Making use of the search engines to generate targeted (interested inside your product) traffic is the least costly technique recognized.

Regrettably, numerous website owners do not comprehend the importance of search engine visibility, which leads to traffic. They location more significance on producing a “pretty” web site. Not that this is poor, but it is truly secondary to search engine placement. Hopefully, the following list of typical mistakes, made by many website owners, will assist you generate much more targeted traffic to your web site…after all, is not that what you want.

1. Not making use of keywords effectively.

This is most likely one of the most critical area of website design. Select the best keywords and potential clients will discover your web site. Use the wrong ones and your web site will see little, if any, traffic.

2. Repeating the exact same keywords.

Whenever you use the exact same keywords over and over once more (known as keyword stacking) the search engines may downgrade (or skip) the page or site.

three. Robbing pages from other websites.

How several times have you heard or read that “this is the web and it is ok” to steal icons and text from websites to make use of on your site. Don’t do it. Its one factor to understand from other people who have been there and yet another to outright copy their work. The search engines are very smart and generally detect page duplication. They might even prevent you from ever being listed by them.

4. Using keywords that are not related to your website.

Several unethical website owners attempt to gain search engine visibility by making use of keywords that have nothing at all to do with their site. They place unrelated keywords in a page (like “sex”, the name of a recognized celebrity, the hot search topic of the day, etc.) inside a meta tag for a page. The keyword doesn’t have anything to do with the page topic. Nevertheless, since the keyword is common, they believe this will boost their visibility. This technique is regarded as spam by the search engines and may possibly trigger the page (or sometimes the whole site) to be removed from the search engine listing.

5. Keyword stuffing.

Somewhat like keyword stacking listed above, this means to assign multiple keywords to the description of a graphic or layer that appears on your site by utilizing the “alt=” HTML parameter. If the search engines find that this text does not really describe the graphic or layer it will be considered spam.

6. Relying on hidden text.

You might be inclined to believe that in the event you cannot see it, it does not hurt. Wrong…. Don’t try to hide your keywords or keyword phrases by making them invisible. For instance, some unethical designers my set the keywords to the same color as the background of the internet page; thereby, making it invisible.

7. Relying on tiny text.

This is another version of the item above (relying on hidden text). Do not try to hide your keywords or keyword phrases by making them tiny. Setting the text size of the keywords so small that it can barely be seen does this.

8. Assuming all search engines are the same.

Several individuals assume that each search engine plays by the exact same rules. This is not so. Each has their own rule base and is subject to change anytime they so desire. Make it a point to understand what each main search engine demands for high visibility.

9. Making use of totally free internet hosting.

Don’t use free of charge web hosting if you are truly serious about increasing website traffic via search engine visibility. Many times the search engines will remove content from these totally free hosts.

10. Forgetting to check for missing internet page elements.

Make sure to check each page in your web site for completeness, like missing links, graphics, etc. There are sites on the web that will do this for totally free.

This is just a few of the methods and techniques that you ought to steer clear of. Don’t give in to the temptation that these methods will work for you. They’ll do a lot more harm than good for your web site.

Not only will you spend weeks of wasted effort, you may have your website banned from the search engines forever. Invest a little time to understand the correct techniques for growing search engine visibility and your net visitors will increase.

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